Psicología de la Gestalt aplicada al diseño y desarrollo de empaques

TALLERISTA:   Catalina Sierra Salazar

AULA:  Bloque 3B Aula 505

FECHA:  10 y 11 de Octubre de 2017

HORARIO:  10 AM – 12 M

OBJETIVOS DEL TALLER

OBJETIVO GENERAL

Determinar cómo influyen los conceptos de la psicología de la Gestalt en la elaboración de empaques y en la creación de fenómenos visuales y perceptivos en los consumidores.

OBJETIVOS ESPECÍFICOS

  • Analizar los elementos de la Gestalt en el diseño de empaques que generan identificación con los consumidores.
  • Explicar la manera en que el color, la forma (figura fonda), texturas, semejanza, movimiento, olores, sabores, influye en el diseño de los empaques al momento de realizar la compra del producto en el punto de venta.
  • Conocer cómo influye el diseño del empaque en la elección de compra que hace un consumidor de un tipo de producto.

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